The IPA believes that local societies and regional bodies are best placed to communicate with their audiences (including the general public, potential patients and candidates), having expertise in languages, traditions, culture and ongoing debates. The IPA's role is to support those organisations in their work, and to relate directly to a much smaller group primarily through the website or materials which would have a wider use in the IPA community (such as books and publications).
The IPA has established a three-part communication structure which consists of:
- Public Communication Committee;
- Membership Communication Services Committee; and
- Website Editorial Board.
In addition, two fixed-term task forces have been developed to work on two specific areas:
The key target audiences for the IPA are:
- other related healthcare professionals;
- young people (particularly 12-18 year olds, undergraduates, postgraduates and young professionals).
Website Editorial Board
The Website Editorial Board has an overall responsibility to ensure the coherence of the IPA's website, and it must decide an appropriate balance between the sometimes competing demands of different committees (eg, priority for communication with Members versus communication with non Members). The Chair of the Website Editorial Board, as a key member of all the related committees, has a key role in ensuring the integration of all IPA communication work.
The Board will listen to the recommendations of the Image and Social Media Task Forces and adapt its work, to the extent it considers appropriate and practical, to take their conclusions into account.
It will exercise editorial control over the IPA website, and will ensure compliance with regulatory and legal requirements (and have particular regard to the importance of protecting personal data and security).
The Board will have due regard to its role as a key portal for all IPA activity, ensuring that all IPA committees have a reasonable and appropriate opportunity to develop and disseminate using the resources of the web.
The Board will:
- take over all the functions and responsibilities of the Website Task Force;
- consider whether it needs to develop any sub-committees or fixed-term task forces, and request the President to staff any structures which require non-members of the committee to become formally involved;
- present an initial report to the first subsequent meeting of the IPA Board of Representatives, setting out in detail its plans for the remainder of 2014 and outlining its intended work beyond that date, including any proposals for joint working with other IPA committees;
- consult with the Image and Social Media Task Forces, to support them in the development of their recommendations, and then to implement those relevant recommendations which were agreed by the Board of Representatives;
- work closely with the Public Communication Committee and the Membership Communication Services Committee, advising them on the most effective use of the web and ensuring that all the IPA's communication activities are properly integrated and coherent;
- develop the IPA's website into one of the world's foremost and liveliest resources for psychoanalysis.
The Website Editorial Board shall consist of a Chair, plus two representatives from each region; the Executive Director or their representative shall be an ex officio Member. The Committee may appoint as Consultants such other Members of related committees as it wishes (Consultants will not be funded to attend in-person meetings).
Way of working
The Website Editorial Board will be expected to do most of its work electronically, using Skype, GoToMeeting, or other free-to-use communication systems. While a Webmaster may be allocated to provide some professional support to the Board in the implementation of their work, the Board, like all IPA committees, will be expected to be self-supporting for secretarial and other purposes.
The Board will propose a budget during the annual budget cycle. For the remainder of 2014 the Board will take over the money remaining from that allocated to the Website Task Force, as well as the budget allocation already set aside for the Website Editorial Board.
Board approved April 2014